You may recognise the term ‘Veblen Good’, coined by American economist, Thorstein Veblen. The Veblen effect is where people’s preferences for buying the good increases in direct correlation to increases in its price. We think Veblen is an ideal name to reflect the uniqueness of fine wine demand, its status symbol and exclusive character.
We seek to conduct our business with the highest levels of integrity, transparency and performance. As a priority we work arduously to deliver the highest standards of service available to our customers.
Liv-Ex data is key to the transparency of fine wine trading coupled with Vine International for quality control & delivery.